Lets be honest. Most products we buy today are designed to last through a single fashion cycle. If were lucky, that’s a year, maybe two. As a society weve become conditioned to expect very little from our clothing. When it fails, we throw it out, and buy another one. When GRIP6 was founded, we had one goal- make the best belt thats ever been made. We define success a little differently than most companies. We want our belts to look good, function better, andlast longer, than any belt youve ever worn before. Though were getting close, we are still working to improve every aspect of our design, and that process will never stop